Music adds another layer to your content, which makes video content even more dynamic and more interesting to watch. You could even try to create a musical language around your brand to distinguish yourself from your competitors even more. In a sea of silent stories, adding sound will make your content stand out more. Make your content stand out moreīecause music is such a mood enhancer, it will help you boost your content. Even if you are just presenting a new product in a video, the right music will help you showcase it in the perfect way. Include an upbeat song to lighten the mood or just make the video seem more fun. Use instrumental background music to highlight beautiful scenery. This means that you can use music to set the tone for your video. Music affects our mood, often on a very subconscious level. Music that plays in the background can help your videos to stand out even more. Video content is becoming increasingly more important on Instagram, as videos are usually perceived as more spontaneous and more authentic than a perfectly crafted picture, and they also tend to generate more engagement. However, music can be a great addition to video content. It might even distract from your content. Obviously, if you have a beautiful picture or a text-based story where it is really important for the message to stand out, adding music is not necessary. Benefits of using music in your Instagram storiesīefore we look at how you can add music to your stories, let’s explore why it’s even worth considering adding music or sound elements to your content. However, there are still ways to include music in your stories, and music can be a powerful tool to build your brand on social media. Second, you might run into copyright issues when using music in a commercial or business context. On the other hand, adding music to Instagram Stories can sometimes be problematic, especially for companies.įirst, if your audience mainly watches your stories on the go or in a public setting, viewers might not want to have to deal with sounds in a story. You can also add more personality to your content, or create a recognizable musical language around your brand. On the one hand, adding sound to a story, especially video content, makes it more engaging and more dynamic. Music, or no music? When creating Instagram stories, this is a question many brands ask themselves. In this guide, we will look at how to add music to your Instagram story to boost your brand. Music can bring more life to your Instagram stories and increase engagement.
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